AX People

To create a modern and dynamic expression, we designed a logo that incorporates both ‘A’ and ‘X’ in a way that can be broadly applied across their entire visual identity. The carefully selected color palette of dark blue, orange, and white signals both stability and energy, positioning AX People as a breath of fresh air in an otherwise grey tech world, particularly in areas like Microsoft Dynamics and Axapta, where a conservative image often prevails. The result was a sleek and tech-modern visual identity and website that effectively differentiates AX People from their competitors and strengthens their brand as innovative leaders in the ERP consultancy industry.